| MASTERS OF THE UNIVERSE
Experiential Graphics, Wayfinding & Signage
While on a freelance contract with Mirrored Media, Amazon, MGM Studios, and Mattel tasked my team with creating an unforgettable interactive experience for the Masters of the Universe movie premiere. To promote the theatrical release of the movie, the iconic franchise stepped into the physical world with Into Eternia, a large-scale fan and creator experience that took over a sound stage at the legendary lot at Formosa in Los Angeles. Welcoming more than 500 fans, creators and partners throughout the day, the immersive walk through experience invited guests to embark on their own hero's journey through Eternia. I was responsible for creating all of the large scale graphic activations throughout the space, and many other design touch points for the creator dinner, masters lounge, and walk-through wayfinding and signage.
While on a freelance contract with Mirrored Media, Amazon, MGM Studios, and Mattel tasked my team with creating an unforgettable interactive experience for the Masters of the Universe movie premiere. To promote the theatrical release of the movie, the iconic franchise stepped into the physical world with Into Eternia, a large-scale fan and creator experience that took over a sound stage at the legendary lot at Formosa in Los Angeles. Welcoming more than 500 fans, creators and partners throughout the day, the immersive walk through experience invited guests to embark on their own hero's journey through Eternia. I was responsible for creating all of the large scale graphic activations throughout the space, and many other design touch points for the creator dinner, masters lounge, and walk-through wayfinding and signage.
