| GREAT AMERICAN INSURANCE
Experiential Graphics, Wayfinding & Signage
While working at BHDP Architecture in Cincinnati, Great American Insurance (GAI) tasked us with creating a branded design system for their new office space located in Tulsa, Oklahoma. The space primarily housed Mid-Continent Group, and Great American Insurance as its parent company. I combined elements from both brand standards, while primarily highlighting Mid-Continent Group, and created a branded system that I used in a variety of expressions throughout the office space. We separated the space into four neighborhood zones to help identify varying sectors of the office and to assist employees in navigating their space. I created vinyl distraction graphics for the glass, artwork, a core values wall, and signage and wayfinding throughout the space.
While working at BHDP Architecture in Cincinnati, Great American Insurance (GAI) tasked us with creating a branded design system for their new office space located in Tulsa, Oklahoma. The space primarily housed Mid-Continent Group, and Great American Insurance as its parent company. I combined elements from both brand standards, while primarily highlighting Mid-Continent Group, and created a branded system that I used in a variety of expressions throughout the office space. We separated the space into four neighborhood zones to help identify varying sectors of the office and to assist employees in navigating their space. I created vinyl distraction graphics for the glass, artwork, a core values wall, and signage and wayfinding throughout the space.
