| Great American Insurance
Experiential Graphics, Wayfinding & Signage
While working at BHDP Architecture in Cincinnati, Great American Insurance (GAI) tasked us with creating a branded design system for their new office space located in Tulsa, Oklahoma. The space primarily housed Mid-Continent Group, and Great American Insurance as its parent company. I combined elements from both brand standards, while primarily highlighting Mid-Continent Group, and created a branded system that I used in a variety of expressions throughout the office space. We separated the space into four "neighborhoods" to help identify varying sectors of the office and to assist employees in navigating their space. I created vinyl distraction graphics for the glass, artwork, a core values wall, and signage and wayfinding throughout the space.
While working at BHDP Architecture in Cincinnati, Great American Insurance (GAI) tasked us with creating a branded design system for their new office space located in Tulsa, Oklahoma. The space primarily housed Mid-Continent Group, and Great American Insurance as its parent company. I combined elements from both brand standards, while primarily highlighting Mid-Continent Group, and created a branded system that I used in a variety of expressions throughout the office space. We separated the space into four "neighborhoods" to help identify varying sectors of the office and to assist employees in navigating their space. I created vinyl distraction graphics for the glass, artwork, a core values wall, and signage and wayfinding throughout the space.
